H&M & Other Stories

& Other Stories, H&M, Monki, COS, Cheap Monday, Fashion, News, ShoppingH&M’s latest venture, & Other Stories to open new store in London this Spring…

The thoroughly fashion forward and ultimately business brained people behind H&M, COS, Cheap Monday, Monki and Weekday have yet another string to add to their Swedish sartorial bow, that of new ready-to-wear, accessories and beauty brand – & Other Stories.

A women only affair, & Other Stories aims to provide a long-lasting array of wardrobe ‘treasures’, their statement reading, “our collections are built around inspiring fashion stories. All our lines are diverse, ranging from masculine tailoring to feminine chic and designed to provide endless styling choices.”

Designed by ateliers in both Stockholm and Paris, and carrying that affordable price-tag for which the HM Group are renowned, the arrival of & Other Stories this Spring is a hotly anticipated one, not least of all by myself (you all know how excited I was to discover Monki.)

& Other Stories, H&M, Monki, COS, Cheap Monday, Fashion, News, Shopping, Shoes

& Other Stories shoe teaser

Opening on Regent Street later this year, as well as in Barcelona, Berlin, Copenhagen, Milan, Paris, Stockholm and online at stories.com, expect worldwide domination in the not too distant future, hurrah!

Watch & Other Stories’ teaser trailers on YouTube here.

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