Do it Yourself rag & bone

The latest DIY Project from rag & bone has been revealed, and quelle surprise, it’s ruddy great.

Since 2011, the lifestyle and fashion brand has recruited scores of hot models, plied them with bags of rag & bone/JEAN, dished out digital cameras and let them go on their merry way – the results of which have formed their advertising campaigns.

The absence of stylist, set and Photoshop has led to captivating and candid shots, which in past years has seen Miranda Kerr snapped by husband Orlando Bloom, a veritable wet T-shirt competition with Jessica Hart, and Erin O’Connor just god damn owning it.

Miranda Kerr for rag & bone Jean DIY Project 2011

Jessica Hart for rag & bone Jean DIY Project 2013

Erin O'Connor for rag & bone Jean DIY Project 2013

For the latest campaign, rag & bone has chosen to enlist the beautiful Brits, with Mary Charteris frolicking in her London home; Clara Paget on Safari in South Africa; Phoebe Collings-James in her art studio; and Tallulah Harlech in both country and capital. The outcome of which is as follows…

Mary Charteris for rag & bone Jean DIY Project 2014

Mary Charteris for rag & bone Jean DIY Project 2014

Mary Charteris for rag & bone Jean DIY Project 2014

Mary Charteris for rag & bone Jean DIY Project 2014

Mary Charteris for rag & bone Jean DIY Project 2014

Clara Paget for rag & bone Jean DIY Project 2014

Clara Paget for rag & bone Jean DIY Project 2014

Clara Paget for rag & bone Jean DIY Project 2014

Clara Paget for rag & bone Jean DIY Project 2014

Phoebe Colings-James for rag & bone Jean DIY Project 2014

Phoebe Colings-James for rag & bone Jean DIY Project 2014

Phoebe Colings-James for rag & bone Jean DIY Project 2014

Phoebe Colings-James for rag & bone Jean DIY Project 2014

Phoebe Colings-James for rag & bone Jean DIY Project 2014

Tallulah Harlech for rag & bone Jean DIY Project 2014

Tallulah Harlech for rag & bone Jean DIY Project 2014

Tallulah Harlech for rag & bone Jean DIY Project 2014

Tallulah Harlech for rag & bone Jean DIY Project 2014

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